FlatPurse Flow
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How do I get old clients to come back to my salon?

Short answer

Message clients who haven't booked in 30 to 60 days with a personal note and a reason to return, such as an open slot this week or a small offer. Do it automatically every week, so nobody slips through.

  1. Define "lapsed." For cuts, usually 6 to 8 weeks past their normal cycle.
  2. Send a personal message in your name, not a newsletter.
  3. Give one reason to book now: an open slot, a seasonal service or a birthday offer.
  4. Automate it. Flow's win-back finds overdue clients, sends the message and tracks the revenue it brings back. The Churn Risk segment flags clients before they're gone.

Canadian note: marketing messages need consent under CASL (Canada's Anti-Spam Legislation). Message clients who have booked with you and opted in.

Everything in Flow

  • Bookings: online booking page, calendar, staff assignment and real-time availability.
  • Clients: full client history and lifetime value, plus automatic segments on Pro and up: New, Loyal, VIP, Overdue, Churn Risk.
  • Team: staff profiles, availability, invitations and performance.
  • Tap to Pay: take credit and Interac on an iPhone. No card reader to buy.
  • Canadian sales tax: GST, HST, PST, RST and QST for all 13 provinces and territories, applied on the final bill.
  • AI Front Desk: answers client questions and books appointments while you work.
  • Daily Brief: each morning, today's bookings, yesterday's revenue, AutoPilot activity and what needs your attention.
  • AutoPilot: No-Show Recovery about an hour after a missed appointment, Last-Minute Slot Filler, win-backs, rebooking reminders and birthday offers, with the revenue it recovered.
  • Flow Coach: AI coaching on what to change to grow revenue.
  • Business Health Score: one number that tracks how your business is doing, with what's moving it.
  • Revenue forecasting: see next month's revenue before it happens.

AI Front Desk and the Daily Brief come with Pro. AutoPilot, Flow Coach, the Business Health Score and revenue forecasting come with Pro+. See plans.

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